Kentucky Fried Chicken has kicked off the new year across the U.S. this week by rolling out a plant-based chicken that is ‘still finger lickin’ good.’
Called Beyond Fried Chicken, the bucket of nuggets contain a non-meat ‘chicken’ that was developed by the Beyond Meat company. Created exclusively for KFC, the company says it is “packed with delicious flavor and the juicy satisfaction that you’d expect from KFC.”
“The mission from day one was simple – make the world-famous Kentucky Fried Chicken from plants,” said Kevin Hochman, president, KFC U.S. “And now over two years later we can say, ‘mission accomplished.’”
The move follows a test run two years ago in Atlanta that was an overwhelming success, and sneak peeks in select restaurants in Nashville, Charlotte, and Southern California in 2020 that sold out in days.
“We couldn’t be prouder to partner with KFC to offer a best-in-class product that delivers the delicious experience consumers expect from this iconic chain,” said Ethan Brown, Founder and CEO, Beyond Meat. “We are truly thrilled to make it available to consumers nationwide.”
Burger King is currently piloting similar nuggets created in collaboration with Impossible Foods, but KFC launched its product first.
One of the reasons why the product has sold-out, with good reviews, is that it is “crunchy, crunchy, crunchy,” and does not lack for seasoning. However—and KFC points this out with an asterisk—it is fried in the same oil as the real chicken, so hard-core vegetarians may not be willing to try it.
Beyond Fried Chicken is served with a choice of your favorite KFC dipping sauce– Honey BBQ, Ranch, Honey Mustard and KFC Sauce. It is available as a combo meal with fries and a medium drink, or à la carte in six or 12-piece orders. Prices will start at $6.99—and availability may vary by location.
With non-meat ‘chicken’ now available, KFC is calling it a a Kentucky Fried Miracle.
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